Event Creative Director · Riyadh

Charles Nasr

Selected Works

from designing buildings to designing emotions

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About Me

from designing buildings
to designing emotions

I graduated as an architect with a strong interest in technology, starting my career as a visualizer and 3D artist across architecture and interior design.

Seven years ago I joined Sela as a design architect, and that's where things shifted. I was introduced to the world of entertainment and events, and I realized this is where I belong. The scale, the freedom, and the impact felt different.

Architecture shapes how people live, but experiences shape how people feel. That's where I found my passion.

Today I lead three main areas: ideation & concept design, graphics, and visual & media content, including projection mapping. As a Creative Director at Sela, I lead the design of some of the biggest entertainment events in the region and the world.

0years in entertainment

0world-stage events directed

0creatives upskilled in AI

0spectators at one show

comedy + boxing + tennis + esports + festivals + entire worlds

Projects

arenas, festivals & entire worlds...

Riyadh Comedy Festival

2025

Event Creative Director

Biggest Comedy Festival
in the WORLD!!

Shaped the creative vision and audience experience across the entire festival
Built a unified world through mascot design, merchandising and environmental theming
Directed show visuals, projection mapping & immersive content
Designed four theater concepts, overseeing revisions and approvals for 50+ comedians
Led the branding and visual identity system across all touchpoints

click any photo to see it big!

6 Kings Slam 2

2025

Event Creative Director

third year in a row,
live on Netflix!

Directed the opening ceremonies, delivering high-impact show concepts and execution
Oversaw facade visuals and projection mapping across the venue, and promos on the BLVD World Sphere
Designed the fan zone and VIP experiences for a cohesive premium journey
Supervised branding and visual identity across all touchpoints
Guided camera direction and storytelling with the international broadcast team for the Netflix broadcast

6 Kings Slam

2024

Event Creative Director

tennis, but make
it cinematic!!

Ideation & creative direction for the Opening Match Show and Pre-Awarding Ceremony: narrative flow, visual style and show structure
Led branding and motion direction: projection mapping, screen assets and stage visuals
Designed and implemented all print and on-site graphics: sponsor placements, branded zones and venue-wide visual consistency
Managed cross-team coordination across production, technical and design units

Usyk × Fury 2: Reignited

2025

Event Creative Director

25,000+ people
in the arena!!

Led the creative direction and execution of the Opening Show, turning a spectacle usually only achievable in post-production into a fully immersive live experience for 25K+ spectators
Oversaw full event branding and spatial design across the venue
Merged broadcast-grade visuals with live show design for audiences at home and in the arena

FIFA-e World Cup Final

2023

Venue Design Lead

designed & built in
a matter of days!!

The approved design for the venue that hosted the finals of the FIFA-e World Cup
A design that blends traditional Salmani style with modern accents
Finished in a matter of days and executed on schedule

CityWalk & Little Asia

All Seasons

Concept Design & Content Lead

a whole city
of wonders!

Ideation and concept design for many of the zones: creating each zone's theme, masterplanning it, then developing the concept
Crafted and developed distinctive identities, logos and visual languages per zone
Content creation and art curation across seasons, including 2-minute shows and 100+ content loops for Wonderwall

BLVD World

2022-2024

Design Lead, Multiple Zones

from moodboard
to reality!

Led ideation and concept design for multiple cultural zones: Greece, Spain, Mexico, Iran, France, the Sphere and more
Took each zone from initial moodboard and preliminary layout to 3D modeling and final renders
After Wonderwall Jeddah's success, recreated the concept in the BLVD City fountain with content spanning traditional Saudi stories to futuristic shorts, alongside dancing fountains

The Sphere

4 Years

Creative Director, Content

previous record holder: biggest
LED sphere in the world!!

Led the creation and curation of all Sphere content for 4 years
For the last 3 years, responsible for everything displayed on the BLVD World sphere
Content seen by millions of visitors across Riyadh Season

In the Press

they said it, not me!!

Production Value A++
The Tennis Letter

A five-minute cinematic experience with the best of the best
The Tennis Channel

افتتـاح عالـمي لـحدث عالـمي في الريـاض
H.E. Turki Al Alshikh

My AI Creations

AI is the new pencil!!

Over the past three years I've been deeply focused on integrating AI into creative workflows: upskilling all 11 of my team members into proficient AI users, launching a social page to educate creatives, and currently developing a course on AI for storytelling, design and content creation. Below: F1 in Egypt, A Snowy Day in Saudi, and A Trip Back in Time, each blending cinematic worldbuilding with generative technology.

A snowy day in Saudi — old town street — A Snowy Day in Saudi

F1 in Egypt — pyramids at night — F1 in Egypt

A trip back in time — sphinx avenue — A Trip Back in Time

F1 podium at the pyramids — Podium at the Pyramids

F1 cars racing past pyramids — Racing History

Camel caravan at a desert fort — Old Diriyah

Now, let's create what's next....

your idea + my clouds = magic

charlesanasr@gmail.com